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Emotion has long been the lever that pushes all human beings, as someone who has come from a corporate background. However, I’ve noticed that it’s mostly overlooked in boardrooms. Whenever I’ve been in a boardroom discussing product creation or the concept of creativity, I’ve rarely heard anyone mention emotion. Then I get a chance to look at your book, and I start to get really excited because it’s just what I’m looking for.
So my first question to you is, are you beginning to see a change in that? How do we improve and accelerate the performance of our goods, especially in corporate boardrooms where emotion can one day be present?
I believe the current trend we’re seeing is a shift in interest. People are beginning to inquire as to how you accomplish this. Metrics are the problem that prompted us to write this book in the first place, since executives are realizing that consumers are motivated by emotion both at the point of purchase and when using a product. How can you quantify it if it’s a major part of a product’s experience so you can make sure you’re building the right thing?
😛 Selection of the best built to love
Is it possible to put an end to the “Get your body back!” craziness? Instead, how about we love the bodies that gave birth to our children? With this flowy and flattering halter tank that we practically live in, it’s super easy to love that bod. Start a campaign to encourage mothers to take it easy on themselves!
Laying the garment flat on a table, measurements were taken straight across the body from side to side (for width) and from shoulder to hemline (for length) (for length). Please account for the fact that measurements are approximate. There’s about a quarter-inch of wiggle space for human error. These are not the same measurements as taking measurements around the waist, bust, or hips. We suggest putting a garment you own and enjoy flat on a table and measuring it the same way we did here to figure out your sizing.
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Donna Sturgess writes the foreword. Introduction to the Preface Bringing New Life to the Market Product Emotions (Chapter 1) Emotional Profitability (Chapter 2) The High Emotion Index (Chapter 3): Emotional Investing Benefits the Stock Market Emotional Pathways (Chapter 4) Supported Emotions: The Key to Today’s Top Products (Chapter 5) Emotional Identity of the Product (Chapter 6) Chapter 7: Form’s Emotion and the Touchpoints That Create It Meeting Societal Needs: Chapter 8 Emotional Positive Roles Emotion’s Position in Technology Products (Chapter 9) Taking Action (Chapter 10): Captivate Customers by Transforming The Products and Brands About the Authors Acknowledgements Notes Index
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Built to Love demonstrates how businesses can produce enthralling goods that energise the market and set the bar for what consumers want and anticipate. Firms always believe that producing the newest high-tech gadgets will solve their problems, only to discover that they do not light up the market. Alternatively, businesses rely on advertisements that exaggerate or deceive, leaving customers dissatisfied. a
Built to Love demonstrates how businesses can produce enthralling goods that energise the market and set the bar for what consumers want and anticipate. Firms always believe that producing the newest high-tech gadgets will solve their problems, only to discover that they do not light up the market. Alternatively, businesses rely on advertisements that exaggerate or deceive, leaving customers confused and disillusioned. Rather, whether the goods are physical products, services, technology, software, systems, or brands, a deeper emotional relationship between the consumer and the product is needed. The authors show that consumers will pay a premium for goods that really provide emotional satisfaction, based on a combination of industry-based research and laboratory experiments. They reveal the science behind popular goods that elicit a passionate and loyal audience, as well as proof that product emotions boost a product’s sales performance as well as a company’s stock market success (even when the economy is down!). The book then goes on to explain how to analyze consumers’ emotional needs and convert those needs into features that motivate them. The book is peppered with eye-opening case studies that demonstrate how to energise consumers in both consumer and business-to-business settings, and in both large and small businesses.